OUR PHILOSOPHY
These are core elements we drive behind our speaking, professional performance coaching, and health training.
ENERGY
We all have the power to create our own energy, and our goal is to bring out these energy resources to fulfil your goals. We are here to help you find your true power.
- YOU -
Its all about you. You are the most important person here and you are unique in what motivates you, your anotomy and physiology, fitness. This is why our programmes are unique to you.
MOTIVATION
We help you figure out your true motivations - the WHY. We create variety and adaptations to keep you wanting to fulfil your tasks and achieve your goals to keep your mojo.
CONSISTENCY
Everyone can make a good start, or be occasionally brilliant, but being good consistently every day is much harder. We help you build good daily habits so your life goals are sustainable.
Achievements
ATHLETIC ACHIEVEMENTS
10x
Ironman Finisher
5%
All World Athlete and top 5% Ironman in the World
GBR
Qualified for Great Britain to represent country an AG Triathlete
CAREER HIGHLIGHTS
£5b
Helped raise over £5b for good causes
1.5m
Helped connect 1.5m individuals to activity and impact
20
Over 20 years leading global consumer and software organisations
COACHING CREDENTIALS
Level 2 Gym & Level 3 Personal Training Diploma
Level 1 BTF Multi-Sport Coach
Level 2 BTF Multi-Sport Coach
feeling alive for the first time in forever!! - slowly the onion is being peeled back - I feel better, happier, more carefree - more me"
Samantha Holliday, PT Transformation
We started working with Keith to build a talent health plan at Human Race. It was to support our team with a 16-20 week programme to build habits to build a healthier body and mind. The focus was a mixture of fitness programmes, career mentoring and inspiring company talks. We have seen a positive impact on our team's energy levels, focus and overall culture.
Nick Rusling, CEO
ABOUT KEITH
My name is Keith, and I love to help people to feel healthy and fit and have the energy and confidence to live their best lives. Creating a healthier, stronger and happier you.
When I was young, I lost loved ones close to me. My mantra became to live for the moment and embrace every day with active motion and positivity.
I've always been fasinated about extreme endurance events that would test every part of me, some examples is the Alp Duez Mega Avalanche mountain bike race starting at the top of a glacier, completing ultra-marathons and taking on over 10x Ironman triathlons. In 2022 and 2023 I was so proud to represent Great Britain for my age group in middle and long distance triathlon whilst also achieving "All World Athlete" status.
It wasn't always this way; between 33 and 37 years old, I lost my way and gained significant weight by eating bad food, not doing any exercise and putting my corporate career above everything else.
I am now a fully qualified Personal Trainer with a Level 3 Diploma in Gym Instructing and Personal Training, which includes nutrition. I am a level 2 Triathlon Coach, where I can set group sessions for triathletes and other coaches.
From a professional career perspective, I have led global technology companies that connected people with experiences and products they love whilst making a positive impact to the world. Technologies included consumer eCommerce business in early 2000 and leading a division of ACTIVE, one of the world's largest sports registration platforms. I was the MD of JustGiving, the UK's largest and leading fundraising platform.
I am fanatical about helping people, communities, and organisations to create the best opportunities for themselves and others.
